Overview
I recognised the strong potential in an event brand that many had already dismissed. The previous event had been cancelled, leaving customers waiting months for refunds and severely damaging public trust. The branding was disjointed, the audience had disengaged, and there was no clear marketing or operational structure in place. With low credibility and a fractured identity, the brand was at a standstill — but I saw an opportunity to turn things around.
Plan
With full confidence in the brand’s potential, I created a three-stage plan to restore credibility, re-engage the audience, and reposition it within the student events space. After pitching the strategy and negotiating directly with the owner, I secured full control of the rollout — demonstrating both my sales skills and strategic vision.
Stage Two - Reignite Engagement
Roll out focused campaigns, influencer content, and fresh visuals to reignite buzz and reconnect with the audience.
Stage Three - Deliver Impact
Execute high-energy, well-organised events that deliver on the hype, leave a lasting impression, and build long-term momentum.
Stage One - Rebuild Trust
Rebrand the experience, tighten communication, and launch targeted giveaways to rebuild confidence and credibility.
Execution
I ran every part of the rollout — from campaign planning and promo team coordination to creative content and ticket strategy. Across three events, we sold 6,500+ tickets through sharp targeting and tight project management.
Each event was treated like a mini-campaign, with clear goals, agile delivery, and fast feedback loops to maximise reach and momentum.
6,500+
Tickets Sold
Results
Three events. £135K+ in revenue. A full brand turnaround. From near-forgotten to one of the most talked-about names on the student circuit — exactly as promised.
£135,000+
Revenue
Marketing
We launched with exclusive pre-sales that sold out in seconds, creating instant hype and serious FOMO ahead of the main drops. Strategic timing, influencer push, and teaser content kept buzz levels high and drove consistent ticket demand. Alongside this, I used targeted email campaigns, street team promotion across campuses, and social proof through user-generated content to amplify reach and build credibility.
Branding was sharp, bold, and consistent — from visuals to messaging. Every touchpoint felt premium and aligned with the audience, making the experience not just visible, but memorable and worth talking about.
250,000+
Page Visits